Editorial Standards
How we choose, research, write and correct the stories we publish.
Evidence first
We build our science and health reporting on primary sources: peer-reviewed journals, preprints, systematic reviews and guidance from public-health bodies such as the NHS, the WHO and the NIH. We link to every source at the foot of each article. When a finding comes from a preprint that has not yet been peer-reviewed, or from a single study, we try to say so plainly.
Health information
Our health articles are for general interest and education. They are not personal medical advice and cannot replace a conversation with your GP, audiologist or another qualified professional. We avoid exaggerated claims, and we try to describe risk in absolute as well as relative terms.
Ownership and advertorials
The Wise Journal is published by WiseHear. Editorial articles do not promote WiseHear products. Promotional content from our publisher is clearly labelled Advertorial, carries a disclosure, and is visually distinguished from editorial stories throughout the site.
Bylines
Our stories are written and edited by the Journal's editorial desks: Health, Mind, Science, Sound, Technology and Features. Each desk is responsible for the accuracy of the pieces it publishes.
Photography
We credit every photograph. Our astronomy images come largely from public-domain archives such as NASA, ESA and ESO, while our lifestyle photography is licensed from photographers on Unsplash.
Corrections
We get things wrong sometimes. When we do, we correct the article and note the change. If you spot an error, please write to the editors. We read everything.